Digital Marketing

About this course

Learn how businesses win customers online. You will plan campaigns, create content that performs on social media, run paid ads, optimise for search engines and measure everything with analytics so every Naira spent can be justified.

What you'll learn

• Build a digital marketing strategy for any business
• Run and optimise paid campaigns on Meta and Google
• Improve search rankings with practical SEO
• Report results clearly with analytics

Curriculum

1. Module 01

   Strategy

   Audiences & positioning · The marketing funnel

2. Module 02

   Content & social

   Content planning · Short-form video · Community growth

3. Module 03

   Paid advertising

   Meta Ads · Google Ads · Budgets & bidding

4. Module 04

   SEO & analytics

   Keyword research · On-page SEO · Google Analytics

5. Module 05

   Capstone

   Plan and run a live campaign

Tools you'll master

Career paths