We teach essential strategies for promoting products and services online, including SEO, social media marketing, email campaigns, and data analytics.
41 already enrolled!
This course covers essential topics like SEO, social media marketing, content creation, email campaigns, paid advertising, and analytics to help individuals develop effective online marketing strategies.
Understanding your customer in digital marketing involves analyzing their behaviors, preferences, and needs to create personalized strategies that enhance engagement, trust, and conversion rates.
Fundamentals of digital marketing encompass core strategies for online brand promotion, including SEO, content marketing, social media engagement, email campaigns, and data-driven decision-making.
Measurement and metrics involve quantifying performance, progress, or impact using data-driven analysis, enabling informed decision-making and continuous improvement.
Starting an online business involves identifying a profitable niche, creating a digital presence, leveraging e-commerce tools, marketing effectively, and managing operations for sustainable growth.
To ensure customers find you online, optimize your website for SEO, engage on social media, use online advertising, create valuable content, and maintain strong business listings and reviews.
Conversion-rate optimization (CRO) is the process of enhancing a website or digital experience to increase the percentage of visitors who take desired actions, such as making a purchase or signing up.
Mobile marketing is the strategy of reaching and engaging consumers through mobile devices using techniques like SMS campaigns, mobile apps, responsive websites, and targeted advertising.
Organic channels refer to unpaid marketing avenues like SEO, social media engagement, content creation, and word-of-mouth, helping businesses attract and retain audiences naturally.
Paid channels refer to marketing strategies that involve monetary investment, such as digital ads, sponsored content, influencer partnerships, and pay-per-click campaigns to drive targeted audience engagement.
Email marketing is a digital strategy that involves sending targeted emails to engage audiences, promote products, nurture leads, and drive customer retention and conversions.
Referral marketing is a strategy that encourages existing customers to recommend a business to others, leveraging word-of-mouth and incentives to drive new customer acquisition and brand loyalty.
